The complete curriculum covering every digital marketing topic — from SEO and AI search to social media, email, PPC, and strategy.
Based on curricula from Google, HubSpot, Meta, and top institutions
38
Topics
233
Interactive Lessons
28
Free Modules
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What Is Digital Marketing?
Digital marketing is the practice of promoting products, services, and brands through digital channels including search engines, social media, email, paid advertising, and content platforms. A structured syllabus helps learners cover every discipline systematically instead of learning in fragments. This syllabus covers every topic a digital marketer needs to master in 2026, organized into 30 modules from foundational SEO to advanced marketing strategy.
Complete 30-Module Syllabus
Every topic a digital marketer needs in 2026. Modules 1-20 are available as free interactive courses.
SEO (Modules 1-12)
Free Interactive Course
111 lessons with exercises, quizzes, and certificate
Module 1
SEO Fundamentals
7 lessons
What is SEOHow search engines workTypes of SEOSERP featuresOn-page vs off-page vs technicalHow AI search worksSEO glossary
ChatGPT search architecturePerplexity retrieval systemGoogle AI Mode and AI OverviewsClaude and Gemini optimizationRAG systems explainedAI search indexesCross-platform citation strategy
Platform-specific content strategyReddit and forum optimizationKnowledge base contentComparison content for AIFAQ and Q&A optimizationMulti-format content
AI brand mentions trackingEntity building for AIKnowledge panel optimizationBrand authority signalsCross-platform brand presenceReputation management for AI
AI citation tracking toolsVisibility metrics across platformsGEO performance reportingROI measurementCompetitive GEO analysisAttribution for AI traffic
Essential digital marketing disciplines beyond search
Module 21
Social Media Marketing
10 subtopics
Social media strategy developmentPlatform-specific marketing (Facebook, Instagram, LinkedIn, X, TikTok)Content calendar and publishing strategyCommunity building and engagementSocial media analytics and reportingSocial listening and reputation monitoringOrganic vs. paid social strategyShort-form video strategy (Reels, Shorts, TikTok)Social commerce and shoppable postsSocial media crisis management
Referenced: HubSpot Academy, Hootsuite Academy, Meta Blueprint
Module 22
Email Marketing
10 subtopics
Email marketing strategy and campaign typesList building and lead captureAudience segmentation and personalizationEmail design and copywritingAutomation and drip campaignsDeliverability (SPF, DKIM, DMARC)Email analytics and A/B testingCompliance (CAN-SPAM, GDPR)Lifecycle and behavioral email marketingWhatsApp and messaging channel integration
Referenced: HubSpot Email Marketing Certification, Mailchimp Academy
Module 23
Content Marketing
10 subtopics
Content strategy and planningContent marketing funnel (TOFU, MOFU, BOFU)Storytelling and brand narrativeBlog content creation and SEO writingVideo content marketingContent repurposing and distributionCopywriting fundamentals (AIDA, PAS)AI-assisted content creationVisual content and infographicsContent performance measurement
Referenced: HubSpot Content Marketing Certification, Content Marketing Institute
Related: Module 5 (Content Strategy) covers SEO content planning in our free course
Module 24
PPC and Google Ads
10 subtopics
Google Ads account structure and setupKeyword research for PPCSearch campaign creation and managementBidding strategies and budget managementQuality Score and Ad Rank optimizationAd extensions (sitelinks, callouts, snippets)Display and video advertising (YouTube Ads)Shopping and Performance Max campaignsConversion tracking and attributionRemarketing and audience targeting
Referenced: Google Skillshop (Search, Display, Video, Shopping certifications)
Module 25
Social Media Advertising
10 subtopics
Paid social fundamentals and platform selectionMeta Ads campaign structure and objectivesMeta Ads targeting (Core, Custom, Lookalike audiences)Meta Pixel and Conversions API setupLinkedIn Advertising (Sponsored Content, Lead Gen Forms)TikTok and emerging platform adsCampaign budget optimization and biddingA/B testing and creative optimizationRetargeting and full-funnel strategyROAS measurement and ad policy compliance
Referenced: Meta Blueprint Certification, LinkedIn Marketing Labs
Module 26
Analytics and Data
10 subtopics
Web analytics fundamentalsGoogle Analytics 4 setup and configurationGA4 event tracking and custom eventsGA4 reports, explorations, and funnelsAudience building and segmentationGoogle Tag Manager (GTM)Google Search Console integrationLooker Studio dashboardsMulti-touch attributionPrivacy, consent, and cookieless tracking
Referenced: Google Analytics Academy, GA4 Skillshop Certification
Marketing automation fundamentalsCRM basics and contact managementLead scoring and qualification (MQL, SQL)Workflow and sequence buildingEmail automation sequencesCustomer journey mapping and orchestrationCRM platform integration (HubSpot, Salesforce)Chatbots and conversational marketingSales and marketing alignmentCampaign management and attribution
CRO fundamentals and methodologyLanding page optimizationA/B testing and experimentationUser behavior analysis (heatmaps, session recordings)Persuasion psychology and behavioral designFunnel analysis and optimizationCopywriting for conversionsWebsite UX and usability testingPersonalization and dynamic contentBuilding a CRO testing program
Referenced: CXL Institute Conversion Optimization Minidegree
Related: Module 11 (Advanced SEO) covers CRO for search in our free course
Module 29
Affiliate and Influencer Marketing
10 subtopics
Affiliate marketing fundamentals and commission modelsAffiliate network selection (Amazon Associates, CJ, Impact)Building and managing an affiliate programInfluencer marketing fundamentals (nano to mega)Influencer discovery and vettingCampaign planning and creative briefsInfluencer compensation and contractsPerformance tracking and ROI measurementBrand ambassador programsFTC compliance and disclosure requirements
Referenced: Shopify Academy, Impact Partnerships Academy
Digital marketing strategy framework (SWOT, RACE)Customer and market researchChannel selection and media mix planningBudget planning and resource allocationCampaign planning and executionBrand positioning and messaging frameworkOmnichannel marketing integrationMarketing technology (MarTech) stackAI and emerging technology in marketingBuilding and managing a marketing team
Referenced: Google Digital Garage, HubSpot Digital Marketing Certification
Download Complete Syllabus
Get the full 30-module syllabus as a printable PDF. Keep it for reference or share with your team.
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