Technical SEO
PRESENCEThe infrastructure that makes everything work
What you will learn
Module Content
URL hierarchy, flat vs deep architecture, silos, and how site structure impacts crawling and rankings.
Crawl budget, crawl depth, managing crawlers, and ensuring search engines can discover all your pages.
Robots.txt configuration, common mistakes, testing, and how to control what search engines can access.
Generating, submitting, and optimizing XML sitemaps. Priority, frequency, and best practices.
Index coverage, noindex tags, index bloat prevention, and managing what Google indexes.
Canonical tags, duplicate content resolution, and URL consolidation strategies.
301 and 302 redirects explained. Redirect chains, migration planning, and common redirect mistakes.
Page load optimization: TTFB, compression, caching, CDN, and image optimization for speed.
LCP, INP, and CLS explained. How to measure, diagnose, and fix Core Web Vitals issues.
Mobile-first indexing, responsive design, mobile usability, and AMP considerations.
Server-side rendering, hydration, JS crawling issues, and making JS-heavy sites SEO-friendly.
Structured data types, JSON-LD implementation, testing tools, and rich results. The bridge between SEO and AI.
Hreflang tags, country targeting, multilingual site architecture, and global SEO strategy.
Complete audit checklist using Screaming Frog, GSC, and other tools. Finding and prioritizing issues.
How AI crawlers differ from Googlebot. llms.txt, ai.txt, and controlling AI crawler access.
How to establish your brand as a recognized entity across platforms. Entity recognition and disambiguation.