SEO Analytics

Which metrics actually matter. Vanity metrics vs actionable KPIs for SEO success.

Rank tracking tools, SERP monitoring, position changes, and tracking keyword performance over time.

Organic traffic analysis, segments, landing page performance, and traffic attribution.

Setting up goals, tracking events, revenue attribution, and connecting SEO to business outcomes.

What to report, how to build dashboards, stakeholder communication, and monthly SEO reports.

Complete audit framework with scoring and prioritization. The definitive SEO audit guide.

Google core updates, how to adapt, recovery strategies, and staying ahead of algorithm changes.

Measuring citations in ChatGPT, Perplexity, and Gemini. Share of Model and AI visibility metrics.