AI and SEO

Generative Engine Optimization defined. Why it matters now and how it relates to everything you learned.

Comparing search engine, generative engine, and answer engine optimization. Where they overlap and differ.

The retrieval, ranking, and generation pipeline inside large language models. How AI decides what to cite.

Google AI Overviews (formerly SGE). How to appear in AI-generated search results.

Presence, Trust, Relevance, Momentum. The unified framework that connects everything in this course.

Where search is heading. What to prepare for. How to build visibility that survives any algorithm change.