GEO Analytics

MOMENTUM

Building the Measurement System for AI Search Visibility

📖 7 lessons⏱ 103 min🎯 7 quizzes📡 Module 7 of 8🤖 AI Lessons

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What you will learn

The GEO Metrics Framework: What to Measure and Why

GEO Tool Stack: Hands-On with Otterly, Peec, Profound, and More

Tracking AI Referral Traffic in GA4

Competitive AI Citation Intelligence

A/B Testing Content for AI Citation Performance

GEO ROI Calculation and Stakeholder Reporting

+1 more topics

The complete metrics framework for measuring AI search visibility, from citation frequency to brand sentiment in AI responses.

In-depth review and comparison of GEO tools including Otterly, Peec, Profound, and emerging monitoring platforms.

Setting up GA4 to track referral traffic from ChatGPT, Perplexity, Claude, and other AI platforms with custom channel groups.

How to monitor competitor AI citations, identify citation gaps, and build a competitive intelligence system for GEO.

How to run controlled experiments testing different content formats, structures, and triggers for AI citation performance.

Calculating the business impact of GEO efforts and building executive-level reports that demonstrate AI visibility ROI.

Hands-on workshop to build a complete GEO monitoring dashboard combining tools, GA4, and competitive intelligence.

Beginner Intermediate Advanced

Multimodal Search

GEO Strategy