Audit Your Visibility Across All 6 AI Platforms

Why You Need a Baseline Before Optimizing

You cannot improve what you do not measure. Before applying any of the GEO techniques from this course, you need a clear picture of your current AI visibility across all major platforms. According to BrightEdge, only 12% of marketers have audited their brand's visibility across AI search platforms (BrightEdge, 2025). The other 88% are optimizing blind.

This workshop gives you the audit framework. By the end, you will have a complete visibility scorecard that serves as your GEO baseline for the rest of the course.

Step 1: Build Your Query Set (25 Queries)

Your audit query set should cover five categories, with five queries each:

• Brand queries (5). Your brand name, brand + product, brand + review, brand vs competitor, and brand + category. Example: "Acme Analytics," "Acme Analytics pricing," "Acme Analytics review," "Acme vs Mixpanel," "Acme Analytics tools."
• Category queries (5). Generic category searches that should surface your brand. Example: "best analytics tools 2025," "top website analytics platforms," "analytics tool comparison."
• How-to queries (5). Procedural queries where your content should be cited as the authoritative guide. Example: "how to set up funnel tracking," "how to measure user engagement."
• Fact/stat queries (5). Data-driven queries where your original research or statistical content should be cited. Example: "average website bounce rate 2025," "ecommerce conversion rate benchmarks."
• Competitor mention queries (5). Queries where competitors are currently cited but you are not. Example: competitor brand names + your category.

Step 2: Run Queries Across All 6 Platforms

For each of your 25 queries, run the exact same query on all six platforms and record the results. Here is your audit checklist per platform:

According to a methodology guide by Seer Interactive, running queries in incognito mode without VPN produces the most representative results for AI platform auditing (Seer Interactive, 2025). Log out of all accounts except the platform you are testing.

Step 3: Score Your Visibility

Create a scoring matrix with the following metrics:

• Platform coverage score. (Platforms that cited you at least once / 6) x 100. Target: 100% (appear on all platforms).
• Query coverage score. Per platform: (Queries where you were cited / 25) x 100. Target: 60%+ for brand queries, 30%+ for category queries.
• Citation position average. When cited, what position? First citation is position 1. Lower is better. Target: average position under 3.
• Competitor gap score. Count queries where a competitor is cited and you are not. This is your opportunity backlog.

Research by Authoritas suggests that brands with a platform coverage score above 67% (cited on 4+ platforms) see 3.1x higher organic traffic growth than brands with single-platform visibility (Authoritas, 2025).

Step 4: Identify Root Causes

For every gap in your audit, diagnose the root cause:

• Not indexed. Your page is not in the platform's source index. Fix: submit to Bing Webmaster Tools, allow PerplexityBot, verify server-side rendering.
• Indexed but not retrieved. Your page exists in the index but does not match the query's retrieval criteria. Fix: improve keyword targeting, add semantic variations, strengthen topical relevance.
• Retrieved but not cited. Your page was in the candidate set but the AI chose competitors instead. Fix: apply citation trigger patterns (Module 2), improve authority signals, add original data.
• No content exists. You have no page targeting this query at all. Fix: create content specifically optimized for this query cluster.

Step 5: Create Your GEO Roadmap

Based on your audit findings, prioritize optimization efforts:

1. Week 1-2: Fix indexation gaps (Bing submission, robots.txt fixes, SSR implementation). This addresses the "not indexed" root cause.
2. Week 3-4: Apply citation trigger patterns from Module 2 to your highest-priority pages. This addresses "retrieved but not cited."
3. Month 2: Create new content for query gaps. This addresses "no content exists."
4. Month 3: Re-run the full 25-query audit and measure improvement against your baseline.