A startup is a small and young company that is at the initial stage of developing. In the early stages these startup companies‘ expenses usually tend to exceed their revenues as they are working on developing, testing and marketing their idea. Since the company has no history therefore it becomes difficult for the investors to invest in the company.

Today these online Grocery Startups in India are booming because they have come out as a perfect

alternative as people now lack to visit the stores after a tiring day of work. As everyday more and more online grocery startups are coming in the competition, it has become important for the companies to bring out more friendly options to pull the customers and stand above the others.

Challenges for Grocery Startups in India

There are a lot of challenges that a young online grocery startup in India has to face which are as follows:

1) Thin Gross Margin:

Thin margin challenge for grocery startups

Only grocery store is one such segment which works on very low margins. Their margins are nearly 5%-7%. In order to save their startup they demand for delivery charges so they do not land up in losses. Profits are far apart.

 

2) Infrastructure:

Infrastructure challenge by grocery etailers in india

Infrastructure is a significant part in revenue. Every business follows its own model either they own their store or make tie-ups with others. Own stores have a privilege of their own control, meet high demands, have higher degree of control over quality, but side-by- side it also becomes expensive when it comes to transportation of goods from one place to another.

 

3) Competition:

competition challenge by grocery sellers

Competition is not just a casual factor but a very crucial factor to online grocery stores.

People keep switching from one store app to another to cater the best offers and deals. Thus, it online grocery stores have to keep a regular watch on their competitors move and counter-attack it in order to maintain their customers.

 

 

4) Freshness of fruits and vegetables:

If the consumers are willing to pay extra delivery charges, they do not want any compromise

with the quality of their product. Since consumers are unable to test the fruits and vegetables

to their satisfaction rotten vegetables and smelly fruits adds on the dissatisfaction among

customers.

5) Customer Loyalty:

Customer Loyalty is a key factor when it comes to online grocery companies. To retain

customers is a biggest challenge as they keep swapping between different apps to avail the

maximum discounts and others best offers and deals.

6) Changes in buying behavior of customers:

People are different and so are their choices. Their choices also keep changing constantly

they are never stable with them. They are very particular regarding their buying behaviors, if

they do not find anything appropriate they may not buy anything.

One such online grocery startup is “Zaarvis” which is situated in Noida Extension. It aims to

provide the customers with best services by overcoming the various challenges faced in the

business. Also this startup is going to give a tough competition to all the established business in

The field by some of its USPs such as:

1) No minimum order cost

2) No extra delivery charges

3) Delivery within few hours of order placed.

Someone said very well -” Startups are for Hustlers”

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Marketer Academy Conducted Online Marketing Workshop for Zaarvis,Online Grocery Startup in Greater Noida & Delhi NCR, Team in Crossing Ghaziabad Area. If You are Looking for Employee’s training or corporate workshop feel free to contact for corporate digital marketing Workshops.

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