What will be the scope of Digital Marketing in India in upcoming Future? Will Digital Marketing will fadeaway in future? Is Digital Marketing Career is right choice for young generation today? In this post we are going to answer all similar questions.We will talk about scope of digital marketing in India as career option and business marketing practice.
Scope of Digital Marketing in Future
“Digital Marketing is an Umbrella term for promotions that are performed on Internet using digital devices and digital technologies.”
Marketing of products or services using phone, laptops, desktops, digital displays and other digital mediums called Digital Marketing.
As you all know the internet is a large world full of opportunities which can help us grow our business and more importantly it can help us to grow your career indeed. So let’s get started:-
Scope of Bigger Connection:
The world of Internet has a synonym as the Digital world. Here the meaning of the word digital is referred as all the digital products, appliances that surround you and hence forming a digital world where you live in.
It’s a matter of fact that the digital world is growing on daily basis and over millions of the users are joining this world daily.
According to a study, there are over 3,633,366,358 users on the Internet today and it has been noted that the searches on Google today are about 4,328,241,567 which is a significant number of searches.
You will be amazed to know that there are about 462 million people in India who are on the Internet and it is about equal to 46 crores.
Scope of Job Opportunities:
It has been seen that most of the graduates are failing to get jobs after completing graduation. But digital world saves the graduates by such a disaster and this is done by digital marketing opportunities for the fresher’s and they can easily do this because digital marketing is a highly professional and a very influencing business.
There are very wide scopes in these fields and according to a survey, it has been seen that most of the freshers prefer to go for digital marketing because of their increasing interest in the digital world and their users.
If you have can see bright scope of digital marketing in future then join our digital marketing training course in Ghaziabad City.
Scope of Pocket Friendly Business Growth:
As the name suggests marketing stands for “selling your product to customers and advertising those features”. But, traditional marketing done by the companies was very expensive and was very time consuming and was having many disadvantages and faults, such as:
• Promotional campaigns have high costs.
• Newspaper Ads also have high costs.
• The arrangement of campaigns is time-consuming.
• Even a smaller mistake can cause a large loss to the company
• Result calculation wasn’t easier with the traditional marketing
So, when there was no option the companies were focusing on the traditional marketing plans and they were also facing some losses to some extent.
And when digitalization occurred, the companies thought of marketing themselves on the Internet, that is, in the digital world.
Digital marketing has its own advantages and disadvantages, some of the advantages are:
• Hassle free management
• No physical campaigns needed.
• No newspaper Ads etc.
• ROI calculation became easier with digital marketing.
Scope of Being free(lancer):
A survey has shown that most of the entrepreneurs are emerging in the Digital marketing field and this is the best way to enhance entrepreneurs among the peoples and fresher’s. It has been seen that the ‘bedrooms are being converted into offices and nights are being converted into the office hours’. There are many skills that one can have in digital marketing.
Most In-demand Skills for Freelancers in India in 2016 are:
• Cloud and Distributed Computing
• Content Marketing
• User Interface Design
• Graphics Design
• Digital and Online
• Marketing Web Architecture and Development
• Frameworks Perl / Python / Ruby
• Data Presentation
• Mobile Development Algorithm Design
• Social Media Marketing
• Game Development
• Shell Scripting Languages
• Middleware and integration software
• PR and Communications
It has been noticed that:-
“15M Indian freelancers take up a whopping 40%of total freelance jobs offered worldwide”
And Digital marketing & content writing skills are making dreams come true…
So this was a short article about the Scope of Digital Marketing which tells you how you can enhance your career in the digital world by digital marketing which includes tons of skills and if you’re good at any one skill, then you can boost your career in digital marketing.
So by this article, you can understand the Scope of Digital Marketing and come here for more about digital marketing which tells you how you can kick start your career in this awesome digital world.